AI is transforming the copywriting landscape. Copywriting is welcoming tools like ChatGPT, Gemini and Claude into workflows on a daily basis for brainstorming, research, editing and powerful first drafts. I first reported on AI in March 2023 here.
This week I updated my knowledge with a webinar from the Chartered Institute of Marketing (CIM) whilst I attended a Liverpool Conference.
It gave me new methodologies to give valuable results and insights on the possibilities and pitfalls of AI copywriting.
I was given a toolkit of tried and tested techniques to boost (not replace) creative processes and a refresh on the latest top AI tools for writing tasks, integrating AI into different stages of the copywriting process, brainstorm to final edit. And best ways to create effective prompts and high-quality AI-generated content.
CIM has a Sustainable Marketing Hub with a wide range of content and new online courses which cover topics such as, ‘The Sustainable Marketer’, ‘Greenwashing 101’ and ‘Effective Sustainable Communication’ but contact us if you would like more guidance.