by Jane Harrad-Roberts | Aug 10, 2023 | Crisis Management, Strategy/Research, US Market
Viewership, revenue and prize money for the Women’s World Cup is reaching new heights. Can business learn from this? Many female players have long been campaigning for equal pay but the full scale of the disparity was revealed in 2019 when the US Women’s... 
by Jane Harrad-Roberts | Mar 25, 2023 | Comms/Content/Multi & Social Media, Skills, Strategy/Research, US Market
ChatGPT is a state-of-the-art language model that uses artificial intelligence to generate human-like responses to natural language prompts. It stands for “Generative Pre-trained Transformer-based Language Model”. GPT-4 is the fourth iteration of the GPT (Generative... 
by Jane Harrad-Roberts | Jan 15, 2023 | Comms/Content/Multi & Social Media, Skills
Some facts for you, when an individual’s ‘rapid attention switching’ is linked to high stress and low productivity. The average length of shots in cinema films has shrunk from 12 seconds in 1930 to less than four seconds today. In 2004, we switched... 
by Jane Harrad-Roberts | Dec 16, 2022 | Green
As Marketing PRojects switches into 4th gear for the organisation of next June’s Green Expo 2023 in Chester, it is worth understanding some of the new concepts and ideas surrounding the sector. To help you fasttrack your understanding and bring you up to speed... 
by Jane Harrad-Roberts | Dec 2, 2022 | Comms/Content/Multi & Social Media
Socrates has a reputation of wisdom. One day, someone came to find the great philosopher and said to him: – Do you know what I just heard about your friend? – Socrates replied. Before you tell me, I would like to test you the three sieves. – The...