As 2025 begins some organisations turn their attentions to ‘New Year, new logo’. A brand refresh? Certainly a brand re-view.
Recently on my travels I had the great opportunity to see the best and worst ‘out and about’ and compare with some classics I’ve been known to lecture about.
Here are two new ones for me, one above, one below, and I would really appreciate your views.
Open 25 Hs! has more than 200 branches and states it is “The most important #drugstores chain in Argentina”.
I like that; “The most important …” rather than the more usual “The leading …”
They state they are ‘always open’ but – weren’t you left, like me, wondering – 25 hours in what period? a week? a weekend? what are they trying to say? Have they achieved something miraculous?
Per5Gnal left me in no doubt what they are trying to achieve, and did it in a clever way in the classic colours for business. But was it eye catching enough?
Both are suited to their sector but which will deliver on objectives, and are these objectives only financial?
