by Jane Harrad-Roberts | Oct 30, 2025 | Crisis Management, Events, Green, International/exports
Conference of the Parties 30 (COP30) will tell us we’ve passed the milestone on the 1.5C global warming limit. ‘So what’ some will say. Global warming sounds great to some trying to keep warm, but the language we should use should be stronger and... 
by Jane Harrad-Roberts | Jul 28, 2025 | Crisis Management, Events, Strategy/Research, US Market
Viewership, revenue and prize money for Women’s football is reaching new heights spurred on no doubt by the interest generated by the Lioness win yesterday in Switzerland. Can business learn from this? The Lionesses reached a third consecutive major final in a... 
by Jane Harrad-Roberts | Dec 6, 2024 | Comms/Content/Multi & Social Media, Crisis Management, Green, PR, Strategy/Research, Sustainability
The House of Commons is currently exploring the topic; ‘Marketers’ fears of being accused of greenwashing hinders environmental progress’ in conjunction with the Chartered Institute of Marketing. As part of this, CIM is supporting members, Marketing PRojects... 
by Jane Harrad-Roberts | Oct 23, 2024 | Comms/Content/Multi & Social Media, Crisis Management, Green, PR
I gave an online briefing for client, the Association of Inshore Fisheries and Conservation Authorities (AIFCA), and the IFM (institute of Fisheries Management) this month. AIFCA has been a client for four years now and online is a way of life for participants; remote... 
by Jane Harrad-Roberts | Dec 21, 2023 | Comms/Content/Multi & Social Media, Crisis Management, Events, International/exports, PR, Strategy/Research
Last year we wrote about a green green tree Christmas; ‘Is your Christmas Tree costing you the Earth’, this year we bring you some ‘off-the-shelf’ elf jokes which might be good for your ‘ealth: Why did Santa’s helper see the doctor?... 
by Jane Harrad-Roberts | Jul 8, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, Strategy/Research
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is hopeful that you were able to maintain this...