by Jane Harrad-Roberts | Aug 10, 2023 | Crisis Management, Strategy/Research, US Market
Viewership, revenue and prize money for the Women’s World Cup is reaching new heights. Can business learn from this? Many female players have long been campaigning for equal pay but the full scale of the disparity was revealed in 2019 when the US Women’s... 
by Jane Harrad-Roberts | Jul 8, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, Strategy/Research
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is hopeful that you were able to maintain this... 
by Jane Harrad-Roberts | Apr 27, 2021 | Crisis Management, Strategy/Research
Agility and Curiosity are the two traits most associated with successful organisations in the coronavirus crisis. Curiosity helps you uncover new solutions, explore them, and ensure that they’re the best course of action. Agility allows you to take bold, decisive... 
by Jane Harrad-Roberts | Jan 18, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, PR
Blue Monday usually falls on the third Monday of every New Year, and is considered the most “depressing” day on the calendar. In 2021, that’s 18 January. But despite its widespread acceptance, there is no scientific evidence to suggest the third Monday of the year is... 
by Jane Harrad-Roberts | Oct 22, 2020 | Crisis Management, Skills
It’s a challenge to stay cheerful with dark nights approaching, storms outside and Christmas possibly cancelled. Here are some tips to help. Accept that life is a challenge. Understanding and accepting that you are less happy than usual will make you feel... 
by Jane Harrad-Roberts | Mar 25, 2020 | Comms/Content/Multi & Social Media, Crisis Management
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is critical that you maintain at least this...