by Jane Harrad-Roberts | Jan 12, 2026 | Events, Green
Delivering or gaining that ‘wow’ factor with events gets harder and harder each year, everything is about Quality over Quantity in the events we attend or run. Time is precious and every event is a means to an end – real connections, new understanding and resulting... 
by Jane Harrad-Roberts | Oct 30, 2025 | Crisis Management, Events, Green, International/exports
Conference of the Parties 30 (COP30) will tell us we’ve passed the milestone on the 1.5C global warming limit. ‘So what’ some will say. Global warming sounds great to some trying to keep warm, but the language we should use should be stronger and... 
by Jane Harrad-Roberts | Jul 28, 2025 | Crisis Management, Events, Strategy/Research, US Market
Viewership, revenue and prize money for Women’s football is reaching new heights spurred on no doubt by the interest generated by the Lioness win yesterday in Switzerland. Can business learn from this? The Lionesses reached a third consecutive major final in a... 
by Jane Harrad-Roberts | Feb 27, 2025 | Comms/Content/Multi & Social Media, Events, PR, Strategy/Research
AI is transforming the copywriting landscape. Copywriting is welcoming tools like ChatGPT, Gemini and Claude into workflows on a daily basis for brainstorming, research, editing and powerful first drafts. I first reported on AI in March 2023 here. This week I updated... 
by Jane Harrad-Roberts | Dec 21, 2023 | Comms/Content/Multi & Social Media, Crisis Management, Events, International/exports, PR, Strategy/Research
Last year we wrote about a green green tree Christmas; ‘Is your Christmas Tree costing you the Earth’, this year we bring you some ‘off-the-shelf’ elf jokes which might be good for your ‘ealth: Why did Santa’s helper see the doctor?... 
by Jane Harrad-Roberts | Jul 8, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, Strategy/Research
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is hopeful that you were able to maintain this...