by Jane Harrad-Roberts | Mar 25, 2023 | Comms/Content/Multi & Social Media, Skills, Strategy/Research, US Market
ChatGPT is a state-of-the-art language model that uses artificial intelligence to generate human-like responses to natural language prompts. It stands for “Generative Pre-trained Transformer-based Language Model”. GPT-4 is the fourth iteration of the GPT (Generative... 
by Jane Harrad-Roberts | Jan 15, 2023 | Comms/Content/Multi & Social Media, Skills
Some facts for you, when an individual’s ‘rapid attention switching’ is linked to high stress and low productivity. The average length of shots in cinema films has shrunk from 12 seconds in 1930 to less than four seconds today. In 2004, we switched... 
by Jane Harrad-Roberts | Dec 2, 2022 | Comms/Content/Multi & Social Media
Socrates has a reputation of wisdom. One day, someone came to find the great philosopher and said to him: – Do you know what I just heard about your friend? – Socrates replied. Before you tell me, I would like to test you the three sieves. – The... 
by Jane Harrad-Roberts | Jul 8, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, Strategy/Research
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is hopeful that you were able to maintain this... 
by Jane Harrad-Roberts | Jan 18, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, PR
Blue Monday usually falls on the third Monday of every New Year, and is considered the most “depressing” day on the calendar. In 2021, that’s 18 January. But despite its widespread acceptance, there is no scientific evidence to suggest the third Monday of the year is... 
by Jane Harrad-Roberts | Mar 25, 2020 | Comms/Content/Multi & Social Media, Crisis Management
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is critical that you maintain at least this...