by Jane Harrad-Roberts | Aug 8, 2025 | B2B, Comms/Content/Multi & Social Media, Strategy/Research, US Market
LinkedIn outreach is the process of reaching out & connecting with potential customers & prospects over LinkedIn. It’s great for adding to your professional network, offer products and services and building rapport. LinkedIn outreach is one of the most... 
by Jane Harrad-Roberts | Jul 15, 2025 | Comms/Content/Multi & Social Media, Skills, Strategy/Research
The Chartered Institute of Marketing (CIM) really do some excellent courses for members. Today’s was, for me, a refresher and update on where we are now with Meta (Instagram and Facebook). The platforms are not immune to progress in Artificial Intelligence (AI)... 
by Jane Harrad-Roberts | Apr 23, 2025 | Comms/Content/Multi & Social Media, Strategy/Research, US Market
Marketing PRojects doesn’t do competitive pitches for free. Why? Wasting talent, time, and trust is a terrible way to do business. We do MAPs (Marketing Action Plans) and focus on the end goals. Here’s why. An agency pitch process is like speed dating under... 
by Jane Harrad-Roberts | Mar 25, 2025 | Comms/Content/Multi & Social Media, Strategy/Research
Storytelling is a big story in itself, in the world of marketing. And with good reason. Research suggests that: 55% of consumers are more likely to remember a story than a list of facts Storytelling can increase a product’s perceived value by 30% Brands that tell... 
by Jane Harrad-Roberts | Feb 27, 2025 | Comms/Content/Multi & Social Media, Events, PR, Strategy/Research
AI is transforming the copywriting landscape. Copywriting is welcoming tools like ChatGPT, Gemini and Claude into workflows on a daily basis for brainstorming, research, editing and powerful first drafts. I first reported on AI in March 2023 here. This week I updated... 
by Jane Harrad-Roberts | Feb 13, 2025 | Comms/Content/Multi & Social Media, Strategy/Research
Success in marketing isn’t just reaching customers — it’s about creating meaningful connections at the right moment and through effective channels. Therefore, to stay ahead, we should always be looking toward the future. In 2024, much of the conversation centred...