by Jane Harrad-Roberts | Aug 3, 2026 | B2B, IT/Telecoms, Strategy/Research
Jane has been involved with the Managing Partners’ Forum* for over 16 years, finding it a useful benchmark for business related to partnerships and in particular the legal sector. The Forum knows the power of surveys and regularly conducts or highlights great survey... 
by Jane Harrad-Roberts | Aug 28, 2025 | Strategy/Research
According to the Incorporated Society of British Advertisers: “Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition.” Marketing budgets are under... 
by Jane Harrad-Roberts | Aug 8, 2025 | B2B, Comms/Content/Multi & Social Media, Strategy/Research, US Market
LinkedIn outreach is the process of reaching out & connecting with potential customers & prospects over LinkedIn. It’s great for adding to your professional network, offer products and services and building rapport. LinkedIn outreach is one of the most... 
by Jane Harrad-Roberts | Jul 28, 2025 | Crisis Management, Events, Strategy/Research, US Market
Viewership, revenue and prize money for Women’s football is reaching new heights spurred on no doubt by the interest generated by the Lioness win yesterday in Switzerland. Can business learn from this? The Lionesses reached a third consecutive major final in a... 
by Jane Harrad-Roberts | Jul 25, 2025 | B2B, Professional Services, Property/Housing, Strategy/Research, US Market
Jane has been involved with the Managing Partners’ Forum* for over 15 years, finding it a useful benchmark for business related to partnerships and in particular the legal sector. The Forum knows the power of surveys and regularly conduct a quarterly survey... 
by Jane Harrad-Roberts | Jul 15, 2025 | Comms/Content/Multi & Social Media, Skills, Strategy/Research
The Chartered Institute of Marketing (CIM) really do some excellent courses for members. Today’s was, for me, a refresher and update on where we are now with Meta (Instagram and Facebook). The platforms are not immune to progress in Artificial Intelligence (AI)...