by Jane Harrad-Roberts | Aug 10, 2023 | Crisis Management, Strategy/Research, US Market
Viewership, revenue and prize money for the Women’s World Cup is reaching new heights. Can business learn from this? Many female players have long been campaigning for equal pay but the full scale of the disparity was revealed in 2019 when the US Women’s... 
by Jane Harrad-Roberts | Mar 25, 2023 | Comms/Content/Multi & Social Media, Skills, Strategy/Research, US Market
ChatGPT is a state-of-the-art language model that uses artificial intelligence to generate human-like responses to natural language prompts. It stands for “Generative Pre-trained Transformer-based Language Model”. GPT-4 is the fourth iteration of the GPT (Generative... 
by Jane Harrad-Roberts | Feb 11, 2022 | Strategy/Research
“In the future, the needs of our clients will increasingly become defined not just by profit, but by social values, by sustainable growth and sustainable development. Marketing PRojects’ long-term success, how this success is measured locally and... 
by Jane Harrad-Roberts | Jan 11, 2022 | Strategy/Research
We’ve spent some time redefining ‘what we’re all about’ during the pandemic, so here goes, we hope you agree it’s time well spent: To support organisations achieve their ambitions for growth in line with business objectives. To achieve a... 
by Jane Harrad-Roberts | Dec 19, 2021 | Property/Housing, Strategy/Research
The UK government has set a target in Net Zero Strategy: Build Back Greener to reduce carbon emissions to net zero by 2050. Net zero isn’t straightforward. You need to understand what is meant by operational energy, embodied carbon and whole life carbon. Operational... 
by Jane Harrad-Roberts | Jul 8, 2021 | Comms/Content/Multi & Social Media, Crisis Management, Events, Strategy/Research
According to US Small Business Administration, if your turnover is between one to five million pounds per year you should be spending 7-8% of that on marketing. (I’ve always said 6-8% in the UK so this tallies well). It is hopeful that you were able to maintain this...