by Jane Harrad-Roberts | Dec 23, 2025 | PR
Some ‘off-the-shelf’ elf jokes which might be good for your ‘elf’: Why does Santa go down the chimney on Christmas Eve? Because it ‘soots’ him What do you drain your carrots with at Christmas? An advent colander Why did the turkey... 
by Jane Harrad-Roberts | Feb 27, 2025 | Comms/Content/Multi & Social Media, Events, PR, Strategy/Research
AI is transforming the copywriting landscape. Copywriting is welcoming tools like ChatGPT, Gemini and Claude into workflows on a daily basis for brainstorming, research, editing and powerful first drafts. I first reported on AI in March 2023 here. This week I updated... 
by Jane Harrad-Roberts | Feb 13, 2025 | Hospitality/Food & Drink, PR
Marketing PRojects’ home city has been mentioned rather a lot recently. According to Booking.com, Chester is the UK’s most welcoming city and is the only UK city to feature in its 10 Most Welcoming Places on Earth list for 2025. Joining the likes of Koh Lanta,... 
by Jane Harrad-Roberts | Dec 6, 2024 | Comms/Content/Multi & Social Media, Crisis Management, Green, PR, Strategy/Research, Sustainability
The House of Commons is currently exploring the topic; ‘Marketers’ fears of being accused of greenwashing hinders environmental progress’ in conjunction with the Chartered Institute of Marketing. As part of this, CIM is supporting members, Marketing PRojects... 
by Jane Harrad-Roberts | Oct 23, 2024 | PR
Today I learned about the harsh ‘truths’ of social media. No one really wants your organisation’s content in their feeds, they want to see influencers and friends. Social media platforms only want your money and the algorithms hide your content... 
by Jane Harrad-Roberts | Oct 23, 2024 | Comms/Content/Multi & Social Media, Crisis Management, Green, PR
I gave an online briefing for client, the Association of Inshore Fisheries and Conservation Authorities (AIFCA), and the IFM (institute of Fisheries Management) this month. AIFCA has been a client for four years now and online is a way of life for participants; remote...