by Jane Harrad-Roberts | Dec 19, 2021 | Property/Housing, Strategy/Research
The UK government has set a target in Net Zero Strategy: Build Back Greener to reduce carbon emissions to net zero by 2050. Net zero isn’t straightforward. You need to understand what is meant by operational energy, embodied carbon and whole life carbon. Operational... 
by Jane Harrad-Roberts | Apr 2, 2019 | B2B, Hospitality/Food & Drink, Industrial/Engineering, IT/Telecoms, Luxury/B2C/Other, Professional Services, Property/Housing, Startups
All business websites need to stick to rules set out under UK and EU law, regardless of whether the site is used for e-commerce. They need to address such things as: Registered information. For a UK registered business, the website must display company details, either... 
by Jane Harrad-Roberts | Apr 27, 2017 | B2B, Hospitality/Food & Drink, Industrial/Engineering, IT/Telecoms, Luxury/B2C/Other, Professional Services, Property/Housing, Startups
So I was looking for some Big Bold Business ideas to take you into new universes. 1. Geotargeting. Also known of as location-based marketing, it offers customer data in real time. 90% of smartphone users will have location services turned on—giving marketers the... 
by Jane Harrad-Roberts | Dec 10, 2016 | B2B, Charity, Events, Hospitality/Food & Drink, Industrial/Engineering, IT/Telecoms, Luxury/B2C/Other, Networking, Professional Services, Property/Housing, Startups
Shortlisted for two awards recently, Marketing PRojects is celebrating managing director Jane Harrad-Roberts as Northern Ambassador of the Year and being one of three finalists in the Consultancy of the Year category. The CIM Northern Awards celebrated the insight,... 
by Jane Harrad-Roberts | Dec 30, 2015 | B2B, Comms/Content/Multi & Social Media, Events, Hospitality/Food & Drink, Industrial/Engineering, IT/Telecoms, Luxury/B2C/Other, PR, Professional Services, Property/Housing, Startups, Startups, Strategy/Research, Video
Triple celebration at Chester and London consultancy Marketing PRojects. Three local account wins with the launch of The Cheshire’s new fitness suite and studio on January 9th and IWillStrive.com, designed to help anyone succeed with their New Year resolution. Also... 
by Jane Harrad-Roberts | May 2, 2015 | B2B, Hospitality/Food & Drink, Industrial/Engineering, International/exports, IT/Telecoms, Luxury/B2C/Other, Professional Services, Property/Housing, Strategy/Research, US Market
A new set of customer service rankings suggests that US brands outperform British brands on just about every measure and across most industries. In fact, the top ten US brands scored the highest number of points in the Western world. Each business was measured against...