by Jane Harrad-Roberts | Aug 8, 2025 | B2B, Comms/Content/Multi & Social Media, Strategy/Research, US Market
LinkedIn outreach is the process of reaching out & connecting with potential customers & prospects over LinkedIn. It’s great for adding to your professional network, offer products and services and building rapport. LinkedIn outreach is one of the most... 
by Jane Harrad-Roberts | Jul 28, 2025 | Crisis Management, Events, Strategy/Research, US Market
Viewership, revenue and prize money for Women’s football is reaching new heights spurred on no doubt by the interest generated by the Lioness win yesterday in Switzerland. Can business learn from this? The Lionesses reached a third consecutive major final in a... 
by Jane Harrad-Roberts | Jul 25, 2025 | B2B, Professional Services, Property/Housing, Strategy/Research, US Market
Jane has been involved with the Managing Partners’ Forum* for over 15 years, finding it a useful benchmark for business related to partnerships and in particular the legal sector. The Forum knows the power of surveys and regularly conduct a quarterly survey... 
by Jane Harrad-Roberts | Apr 23, 2025 | Comms/Content/Multi & Social Media, Strategy/Research, US Market
Marketing PRojects doesn’t do competitive pitches for free. Why? Wasting talent, time, and trust is a terrible way to do business. We do MAPs (Marketing Action Plans) and focus on the end goals. Here’s why. An agency pitch process is like speed dating under... 
by Jane Harrad-Roberts | Sep 9, 2024 | Comms/Content/Multi & Social Media, PR, US Market
I first read advertising giant and guru David Ogilvy’s ‘Confessions’ in the 90s. Here are 12 lessons on copy from him: 1. The best ideas come as jokes. Make your thinking as funny as possible. 2. You are communicating to a moving parade, not a standing army. 3. When... 
by Jane Harrad-Roberts | Mar 25, 2023 | Comms/Content/Multi & Social Media, Skills, Strategy/Research, US Market
ChatGPT is a state-of-the-art language model that uses artificial intelligence to generate human-like responses to natural language prompts. It stands for “Generative Pre-trained Transformer-based Language Model”. GPT-4 is the fourth iteration of the GPT (Generative...