by Jane Harrad-Roberts | Aug 10, 2023 | Crisis Management, Strategy/Research, US Market
Viewership, revenue and prize money for the Women’s World Cup is reaching new heights. Can business learn from this? Many female players have long been campaigning for equal pay but the full scale of the disparity was revealed in 2019 when the US Women’s... 
by Jane Harrad-Roberts | Mar 25, 2023 | Comms/Content/Multi & Social Media, Skills, Strategy/Research, US Market
ChatGPT is a state-of-the-art language model that uses artificial intelligence to generate human-like responses to natural language prompts. It stands for “Generative Pre-trained Transformer-based Language Model”. GPT-4 is the fourth iteration of the GPT (Generative... 
by Jane Harrad-Roberts | Jul 21, 2016 | Events, International/exports, Strategy/Research, US Market
Whether you voted in or out of Europe for Britain, it’s now our chance to ‘Keep calm and carry on’. Change brings opportunities so here is our action plan for what you can do to move ahead for growth over the next 2 years; the time I predict it will take to Brexit.... 
by Jane Harrad-Roberts | Nov 24, 2015 | International/exports, Strategy/Research, US Market
The CBI reports that only one in five of the UK’s small and medium-sized businesses currently export and businesses are 11% more likely to survive if they export. Many SMEs are in ‘survival mode’ in recent years and some have explored other markets and made strategic... 
by Jane Harrad-Roberts | May 2, 2015 | B2B, Hospitality/Food & Drink, Industrial/Engineering, International/exports, IT/Telecoms, Luxury/B2C/Other, Professional Services, Property/Housing, Strategy/Research, US Market
A new set of customer service rankings suggests that US brands outperform British brands on just about every measure and across most industries. In fact, the top ten US brands scored the highest number of points in the Western world. Each business was measured against...