ChatGPT is a state-of-the-art language model that uses artificial intelligence to generate human-like responses to natural language prompts. It stands for “Generative Pre-trained Transformer-based Language Model”.

GPT-4 is the fourth iteration of the GPT (Generative Pre-training Transformer) language model, developed by OpenAI, which shows an enormous leap in the field of natural language processing (NLP). This model with its ability to understand and generate human-like text, has the potential to revolutionise the way we interact with technology for various language-based tasks.

After a two hour tutorial (thank you Rene and Imran) I’ve signed up with a ChatGPT equivalent which is less likely to be so busy (and at times unavailable) and I’ve already used it for some key writing tasks. It is (to use an Americanism) awesome!

But why is it revolutionary?

Well, ask any question it will return what you ask for, text, content, web pages, adverts …., depending on your skill of asking and depth of detail, not unlike asking Google. (With OpenAI’s DALLE-E and DALLE-2 you can also generate your perfect image). But here’s the difference, when you ask Google you get a full selection of options which can go on for pages and where you still make the final selection. But with Chat, it zooms in to a ‘perfect’ answer with one or two options for you, unless you ask for more.

To illustrate this, Forbes searched both for a “good cauliflower pizza crust recipe”. Google returned 25 different recipes and pointed to other related questions. ChatGPT returned one, detailed recipe and an encouragement to ‘enjoy’ the pizza, with no source to the data. (When asked for this, it was “assembled from many pieces of information”.)

ChatGPT will really mess up search engine optimisation. How do you optimise for it?

It is still too early to know but it is wise to be known in as many places as possible online and keep a watching brief on the take up of searches on both platforms. Watch how your SEO is performing and for any notable changes. Blogs are likely to be affected but more specific data (like pizza making classes events pages) are less likely to be affected.

Responsible use

The World Economic Forum’s Earning Digital Trust: Decision-making for Trustworthy Technologies report introduces a framework to help us embrace this new AI world. It helps us find a balance between security, accountability and responsible use.

My view?

Overall, ChatGPT4 and are both powerful writing tools that can help users create high-quality content quickly and efficiently, which is both useful and may revolutionise your day to day working helping you shift researching to doing in your daily activities It will still need personalisation and checking.

SEO specialists, content and copywriters, you have been warned!

(And no, not written with ChatGPT or!)