May 2018 will see radical changes to the way we need to conform to storing data. The General Data Protection Regulation (GDPR) comes in to force.
A series of videos from a GDPR event held at the University of Chester show what you need to be working on now. If you are interested in a follow up event in February to update on consent and the electronic regulations please email us
GDPR conformance is not intended to be arduous or impossible. Put simply, it’s about raising the quality of the data kept and shifting control of that data back to the individual. Using water as an analogy, instead of flooding an area, if we embrace the ethos of GDPR we are using water fountains to target sales.
Check out why we see GDPR as a positive thing. https://marketingprojects.co.uk/gdpr-need-know-opt/