If you thought LinkedIn was just a way to communicate with other like-minded professionals, think again.
This week the company bought a ‘leader in business audience marketing’ to further its ambitions as the World’s largest business network ‘where brands build relationships with members’.
When we looked at trends for 2014/15 Nos. 4 and 5 on this list were that social media would be viewed as a sales tool, as well as a marketing tool, and that you will be able to measure ROI on social media and consider social media as playing a big part in the sales pipeline.
It looks like LinkedIn has just taken the step needed to achieve all this.
It will be interesting to see how this affects its sociability and inclusivity over the coming months and whether we have to pay more for less.
Still, better than cold-calling though?