LinkedIn outreach is the process of reaching out & connecting with potential customers & prospects over LinkedIn. It’s great for adding to your professional network, offer products and services and building rapport. LinkedIn outreach is one of the most effective outbound strategies for businesses, offering a combination of lead generation, relationship building, and industry insights.
LinkedIn outreach automation uses software tools to streamline and automate various aspects of connecting on LinkedIn. For example, sending connection invites, sending messages, sending Inmails, viewing profiles, endorsing skillsets, liking the post, etc.
Automation platforms offer two types of automation:
- Semi-Automation – where users can automate some LinkedIn activities. For example, viewing profiles, sending messages, etc.
- End-to-end Automation – where users can automate all LinkedIn activities, from sending connection invites to scheduling emails. These platforms can also provide other outreach channels such as email automation, WhatsApp automation, and more.
Timing
LinkedIn says, Mondays and Wednesdays tend to have the highest overall response rates, followed by Tuesdays and Thursdays.
Fridays and weekends generally see lower engagement.
Also, research suggests that mid-morning (9-10 AM) and early afternoon (1-2 PM) are typically good times to reach people when they are actively checking their inboxes.
If you want to dig deep and get into more detail, read this LinkedIn article.
You can 100% successfully automate LinkedIn messaging. It is particularly useful for organisations needing to manage LinkedIn connections from multiple geographic regions, integrating services like proxy store can ensure seamless access and enhanced control over international outreach campaigns.
What are the advantages of LinkedIn outreach automation?
- Bypass gatekeepers and directly engage with key individuals who have the power to make decisions.
- Utilise advanced search filters based on job titles, companies, locations, and more to identify and connect with your ideal customers.
- Customize messages with relevant insights and value propositions to build relationships and drive conversions.
- Expand your network and cultivate valuable relationships with potential partners, collaborators, and mentors.
- Follow relevant companies, influencers, and hashtags to gain real-time insights into market dynamics.
- Engage in direct conversations with your target audience to understand their needs, challenges, and preferences.
- Advertise job openings and attract high-performing candidates who align with your company values.
- Showcase your company culture, expertise, and successes to attract new customers and talent.
LinkedIn outreach automates the whole process so you don’t have to spend time running repetitive processes.
Tools like Breakcold, Demand, Dripify, Dux-Soup, Expandi, Linked Helper, Linkedin Sales Navigator, MeetAlfred, PhantomBuster, SmartReach.io and Zopto all really help here.
Before you set up this outreach strategy, identify the touchpoints you need to have with your prospects to crack a deal. After that find out the limit of automation you want in your outreach strategy.
DO NOT start a LinkedIn outreach automation till you have set the right limits in your tool.
LinkedIn, as a platform, is sensitive to any kind of automation or spamming (so there are very low activity outreach limits). Many sales reps lose their professional LinkedIn account trying to push too much automation for their LinkedIn sales sequence so go slow to begin with until you know you can satisfy demand for your time, after your LinkedIn sales sequence.
With that in mind, try to build genuine engagement with the prospects by liking their content, commenting on it, and reposting it with your own opinion. This will build a sound rapport over a while.
Compare pricing across all the LinkedIn outreach automation tools, and their customer support. Having a good tool with great customer support will be critical.
If you are using LinkedIn outreach automation tool currently or planning anything, let me know.