The Chartered Institute of Marketing (CIM) really do some excellent courses for members. Today’s was, for me, a refresher and update on where we are now with Meta (Instagram and Facebook).
The platforms are not immune to progress in Artificial Intelligence (AI) and it is interesting to see how they are integrating it to help with ads on their platforms. The visual above shows you some of the advances.
Tools like Advance+ Audience now balances creativity with automation in campaign design and messaging. Creativity is still all there, but the personalisation for the audience is up to Meta, the testing is removed.
Be careful giving your sales or prospects data to Meta, it wants to see this to help it target (and learn), especially for campaigns in the lower sales funnel from your CRM system data, but in the upper sales funnel it is still learning a lot to be as useful as it needs to be.
PixelYourSite seems to be the way to go for WordPress sites that need a plugin for pixelation. It enhances your ad tracking, improves ad performance and ensures GDPR conformance. You can integrate Meta Pixel, Google Analytics 4, Google Tag Manager and other scripts into your WordPress site
CIM has a Marketing Training Hub with a wide range of content and new online courses which cover topics such as, ‘AI’, ‘Copywriting’ and ‘Marketing Communications’ but contact us if you would like more guidance.