News
Lessons for Business from the FIFA Women’s World Cup
Viewership, revenue and prize money for the Women's World Cup is reaching new heights. Can business learn from this? Many female players have long been campaigning for equal pay but the full scale of the disparity was revealed in 2019 when the US Women's National Team...
ChatGPT is a revolution. How will it affect you?
ChatGPT is a state-of-the-art language model that uses artificial intelligence to generate human-like responses to natural language prompts. It stands for “Generative Pre-trained Transformer-based Language Model”. GPT-4 is the fourth iteration of the GPT (Generative...
Attention spans are shrinking …
Some facts for you, when an individual's 'rapid attention switching' is linked to high stress and low productivity. The average length of shots in cinema films has shrunk from 12 seconds in 1930 to less than four seconds today. In 2004, we switched our attention to...
Greentech, Climatetech & Cleantech Guide
As Marketing PRojects switches into 4th gear for the organisation of next June's Green Expo 2023 in Chester, it is worth understanding some of the new concepts and ideas surrounding the sector. To help you fasttrack your understanding and bring you up to speed on...
The Three Sieves and why journalists or anyone using social media should apply this test
Socrates has a reputation of wisdom. One day, someone came to find the great philosopher and said to him: - Do you know what I just heard about your friend? - Socrates replied. Before you tell me, I would like to test you the three sieves. - The three sieves? - Yes,...
Is your Christmas Tree costing you the Earth?
Carbon footprints are complicated. This weekend millions will go shopping for a Christmas tree. For those with an eco-conscience the decision is even more difficult. Surely we all want to shun a plastic tree shipped from America or China in preference for a scots...
COP27 in Numbers – and Steam
The 27th UN 'Conference of the Parties' on climate has closed its doors for 2022 in Egypt. Headlines focused on 'loss and damage' - the funding system to help countries vulnerable to the impact of climate change, and whether just The West should pay in, or countries...
Social Value, Sustainability & Statistics
"In the future, the needs of our clients will increasingly become defined not just by profit, but by social values, by sustainable growth and sustainable development. Marketing PRojects’ long-term success, how this success is measured locally and internationally, the...
Vision and Values, Mission and Governance
We've spent some time redefining 'what we're all about' during the pandemic, so here goes, we hope you agree it's time well spent: To support organisations achieve their ambitions for growth in line with business objectives. To achieve a return on investment in...
Net Zero for buildings? The three carbons
The UK government has set a target in Net Zero Strategy: Build Back Greener to reduce carbon emissions to net zero by 2050. Net zero isn’t straightforward. You need to understand what is meant by operational energy, embodied carbon and whole life carbon. Operational...
Thank you so much to Marketing PRojects for an outstanding production of our first marketing video. The team completely understood what we were looking for from our first meeting and throughout the process. Mark and Jane have been pleasure to work with and we’ve received excellent feedback from our guests during the filming too. They delivered to the standard which compliments our brand perfectly and demonstrates what we do. The Wine School of Cheshire is looking forward to a long term relationship and many exciting projects to come.