News
Maximising Meta
The Chartered Institute of Marketing (CIM) really do some excellent courses for members. Today's was, for me, a refresher and update on where we are now with Meta (Instagram and Facebook). The platforms are not immune to progress in Artificial Intelligence (AI) and it...
Advice for Marketing Clients
Marketing PRojects doesn’t do competitive pitches for free. Why? Wasting talent, time, and trust is a terrible way to do business. We do MAPs (Marketing Action Plans) and focus on the end goals. Here’s why. An agency pitch process is like speed dating under...
Cultural Heritage and Memory
Marketing PRojects has been asked to help with a number of policies for organisations on heritage and the 'Best PRactice' for story telling relating to how heritage can play a role in inter-cultural exchange, addressing prejudice, and fostering interconnectedness. How...
The Narrative Arc, Storytelling and Brands
Storytelling is a big story in itself, in the world of marketing. And with good reason. Research suggests that: 55% of consumers are more likely to remember a story than a list of facts Storytelling can increase a product’s perceived value by 30% Brands that tell...
AI: An Update on Artificial Intelligence
AI is transforming the copywriting landscape. Copywriting is welcoming tools like ChatGPT, Gemini and Claude into workflows on a daily basis for brainstorming, research, editing and powerful first drafts. I first reported on AI in March 2023 here. This week I updated...
Top marketing trends for 2025
Success in marketing isn’t just reaching customers — it’s about creating meaningful connections at the right moment and through effective channels. Therefore, to stay ahead, we should always be looking toward the future. In 2024, much of the conversation centred...
Chester Listed Amongst World’s Friendlist Cities
Marketing PRojects' home city has been mentioned rather a lot recently. According to Booking.com, Chester is the UK’s most welcoming city and is the only UK city to feature in its 10 Most Welcoming Places on Earth list for 2025. Joining the likes of Koh Lanta,...
Brand Values for 2025: Some Examples
As 2025 begins some organisations turn their attentions to 'New Year, new logo'. A brand refresh? Certainly a brand re-view. Recently on my travels I had the great opportunity to see the best and worst 'out and about' and compare with some classics I've been known to...
Nobody said 2024 would be easy
Nobody said it would be easy, and indeed, it hasn't been. But today is the day when we can be extremely proud of the road we've travelled. One which, through hard work and tenacity, has brought us to where we are today, with a strong and steadily growing Marketing...
Greenwashing: What you need to know
The House of Commons is currently exploring the topic; ‘Marketers' fears of being accused of greenwashing hinders environmental progress’ in conjunction with the Chartered Institute of Marketing. As part of this, CIM is supporting members, Marketing PRojects included,...
Thank you so much to Marketing PRojects for an outstanding production of our first marketing video. The team completely understood what we were looking for from our first meeting and throughout the process. Mark and Jane have been pleasure to work with and we’ve received excellent feedback from our guests during the filming too. They delivered to the standard which compliments our brand perfectly and demonstrates what we do. The Wine School of Cheshire is looking forward to a long term relationship and many exciting projects to come.