Marketing PRojects’ first crisis management plan was written for a local chemicals company in 1998 and we have been supporting many different organisations for many different reasons since, from schools to industrial giants.
We have met and learned from luminaries like Andrew Marr, Gerald Ratner, Max Clifford, Cherie Blair, Lembit Öpik and Alastair Campbell.
SOCIAL MEDIA CRISIS MANAGEMENT
Many years of investment can be destroyed in a sentence; remember Ratner. This process used to take weeks, now with the advent of social media, it takes hours. A small investment of your and Marketing PRojects’ time in reputation management and crisis planning now, could save many millions later. We will also review your IP (intellectual property).
Recently Marketing PRojects spoke on Social Media Crisis Management at a Chartered Institute of Marketing event. The presentation by managing director, Jane Harrad-Roberts FCIM included case studies on BP, United Breaks Guitars, NBC’s Olympic coverage and FemFresh, giving best practice examples from Oreo, Quantas’ Ash Cloud response and Virgin Trains. The final section gives advice on how to handle social media issues.
If you would like a copy of the full 1 hour presentation, overheads and a Social Media Crisis Management Kit, to help when the going gets tough, email firstname.lastname@example.org tweet @marketingPRoj or complete the ‘contact us’ form on this site by clicking here.