General Electric Company (GE)

“Marketing PRojects worked directly with US based personnel to create the ‘wow’ factor needed for GE’s European Power Conference. This involved an initial scoping and brainstorm meeting in Chicago followed by regular briefings and liaison.

The conference attracted senior level contacts from the UK and Europe, engaging them on new technology and services. To support this Marketing PRojects suggested a ‘technology safari’ competition ensuring everyone visited all the different high-tech display stations during the afternoon reception. This added a fun element to a full day’s programme of presentations, round tables, forum discussions and networking opportunities.

UK and European industry press and media contacts were given a breakfast briefing and opportunity for interviews with senior executives, CEOs and VPs.

Everyone was given a high level VIP service from special transportation from the hotels to the football stadium, a special behind the scenes tour of ‘The Theatre of Dreams’, support for evening events, badging, live streaming and live video and photo updates for staff and clients based in the US and around the World.

GE was more than happy and business involving multi-million pound contracts has been generated as a result of the event.”

View the video here.

Swati Joshi, General Electric Company