by Jane Harrad-Roberts | Jan 17, 2018 | Comms/Content/Multi & Social Media
Everyone interested in marketing a B2B business should understand the key differences, it is especially important for small businesses and consultancies. Headlines Unlike personal pages, you don’t get to customise a headline for your company page. So make the ‘About... 
by Jane Harrad-Roberts | Sep 21, 2017 | Comms/Content/Multi & Social Media, Networking, Strategy/Research
Charles Darwin said “Species that adapt survive.” Anyone involved with marketing must be extremely agile. Marketing is becoming more complex and responsibilities are growing nearly every day. Your organisation needs you to sell more with a smaller and smaller budget.... 
by Jane Harrad-Roberts | Jul 23, 2014 | Comms/Content/Multi & Social Media, Events
If you thought LinkedIn was just a way to communicate with other like-minded professionals, think again. This week the company bought a ‘leader in business audience marketing’ to further its ambitions as the World’s largest business network...