Today I learned about the harsh ‘truths’ of social media. No one really wants your organisation’s content in their feeds, they want to see influencers and friends. Social media platforms only want your money and the algorithms hide your content because it spoils the feed. Social media can be a waste of time for lots of companies and ROI is very hard to demonstrate to non-marketers. So what’s the point? Why should anyone bother?
Remember that Marketing is NOT Sales, it’s primarily pre-selling, which means:
- Driving initial awareness
- Getting people to like and care about your company
- making people think certain things about you
- Building trust and interest
- Showcasing expertise
Today I was taken through a CIM expert presentation on who’s winning and how, and brought up to speed with the key trends for 2024/5. It really makes sense.