Success in marketing isn’t just reaching customers — it’s about creating meaningful connections at the right moment and through effective channels. Therefore, to stay ahead, we should always be looking toward the future.
In 2024, much of the conversation centred around generative AI and the looming “cookie apocalypse,” overshadowing other key marketing trends.
But now the question arises: will AI continue to dominate the industry’s focus, or will new technologies and evolving markets steal the spotlight?
The Chartered Institute of Marketing has distilled conversations with ten industry experts into a report which will be useful for your marketing in 2025 and probably beyond. It includes wise words from Uber Advertising, Tripadvisor, McKinsey & Company, Global, and others which evaluate the transformative trends set to reshape the marketing landscape over the next 12 months.